Get the right product to the right people in the right way
Business is all about finding something that people want to buy that you can deliver more effectively than the competition - and then making sure you make enough money to fund the process of scaling up. Doing this effectively means following the 3 laws of entrepreneurship.
As a business owner you orchestrate your own firm's products, people and processes and manage the network of firms and individuals that you need as suppliers or delivery partners to create and retain satisfied customers.
While every business is different there is a common path to follow which differs from most of what gets taught about business planning, marketing and best practice.
This site helps you build the business you want and more importantly helps you regenerate it when the original idea runs out of steam - as it will.
This site has tools, course materials and advice from experienced business owners to advise and mentor you on howto plan all parts of your business. The offers come from our own experience and from research into how successful growing businesses use technology to collaborate, organise and market themselves.
It's different because it's based on the way that small businesses REALLY work.
How to plan for success in your business
The official view of planning, development of new products and marketing is formal. It's based on having the resources to decide what you want to do and when to carry it out. On having an endpoint in mind and working back logically. Like this
Most companies work the other way round. They start from what they know and who they know and they construct an offer which is tested in the marketplace. This will change quickly through customer interactions until a few sales are made. The firm finds other similar customers and works to get to critical mass and then creates systems to make sure that customers get a reliable experience.
This informal experiential approach is normal. Service and manufacturing businesses as well as SMEs freqently co-create their offers with their customers via collaboration, learning and interaction. The official story of how you develop and launch fast moving consumer goods has little to say to us. It's not that it's wrong - it's just not relevant.
Small companies market informally. They use effectuation. This means making it up as you go along with just enough structure to hold it together as a coherent operation.
How you manage this trick in developing new products, marketing, building systems, managing staff and scaling the business is what How to do Business is all about. This is the knowledge that we want to transfer to you.
So do you want to run your business better - or not?
We have planning tools, courses and mentoring and advice programmes to help you as well as the publications listed above. To find out more telephone 01825 721162 or ask a question here
Great businesses move great products through robust processes run by people who love what they do.
They’re good at building alliances and working collaboratively with suppliers. They co-create products with customers and suppliers. They’re run lean and are well funded and managed. And they know the only way to stay ahead is to learn faster than the competition and build better networks to bring what’s been learned to market..
If that’s what you want you’re in the right place.
Business Support Materials
- Publications include several white papers and books like Social Media for Real Businesses, , Marketing for Real Businesses and Growing Jobs
- Online courses and webinars like 1Man Brand to help you integrate your sales and marketing activity.
- Face to Face advice, mentoring, coaching and support
- Help with funding and grants.We can help you can access UK government support for your business via the Growth Accelerator and Manufacturing Advisor Service Schemes and if you are based in the Gatwick Diamond or West Sussex areas you may be eligible for grants towards specific projects or funded advice.
Like business planning, our material is based on trial, error and success over a long period of time backed up with research projects into how successful businesses do it. It gives you the crucial Managing Directors viewpoint – how each area fits as part of the whole.
So whether you’re improving your sales and marketing, developing a strategic business plan, getting to grips with managing staff, using technology and the internet, raising money or testing whether that new idea will fly (and working out how you’re going to fund it) you will find this material useful.
Contact us for more details on 01825 721162 or sign up for our newsletter .
A bit about me.
My name is Alan Rae. I've set up and run 4 companies since 1981 and now I'm chairman of our family horticultural business. I teach entrepreneurial marketing courses at a couple of business schools and give business advice to many small companies based on my own experiences and those of the many other companies I've worked with or done research for.
Or you can follow my blog here
Contact - To discuss how we can help with your business growth or marketing ring 01825 721162