Internet Marketing
Keywords drive effective internet marketing. Knowing what motivates your customers and what words they use means you can develop copy to grab and keep their attention. We want to look as big and important as possible. We do this by putting markers all over the internet to point back to our site.
Most small organisations don’t have a lot of money so it’s important to use techniques to drive traffic to the site that you can do yourself – Networking, Workshops and Seminars, PR (on and off-line) and advertising.
Getting the right key words and phrases using pay per click marketing is a good place to start. because for a relatively small amount of cash you can test and monitor which words and phrases your customers actually use.
Once you know this you can easily use it to boost your organic rankings. We've developed a couple of products to help you with this.
Punch Above Your Weight Workshop
With our Partners, Brunel Business School, we’ve talked to early adopter small companies who are sophisticated in how they use on-line and web 2.0 techniques to help them punch above their weight and look more substantial to the outside world.
So we’ve created a hands on workshop based on what they told us for you to learn how to use these tools in your own business.
We’ll show you how to:
- discover the all important key-words that you need to develop your story and connect you with your customers in their language
- use blogging and tagging to spread the word and magnify your impact
- maximise traffic to your site with a little judicious search engine optimisation
- create and embed audio and visual material to add punch to your story
- use on-line networking, profiles and affiliations to multiply your presence
- use RSS to tie together all your online presence so that information you’ve created in one place can be sent somewhere else.
We’ll use examples from our early adopters to show how everyday businesses are using these techniques to Punch above their Weight.
The next workshop is at the Hub, 5 Wormwood St , London, EC2M 1RQ on Tuesday 16th September . You can book here - it's £135 + VAT for the day. We will also be at the Hurtwood Inn Near Guildford on 31st July -that's a Thursday.
his includes a morning theoretical session, an afternoon hands-on session where you can choose between focusing on blogging or on adwords. The price includes a 178 page e-book and membership of the Punch above Your Weight alumni community.
If you can't come you can buy the e-book!
explains how to use the keywords in tags, titles, descriptions, blogs, anchor text, autosignatures, lenses and articles to produce a dramatic improvement in the performance of your site and covers in detail the issues raised in the workshop.
The e-book on it's own costs £17.65 you can buy it here
Selling on the internet
Building an internet presence is one thing - Selling on the Internet is another. You need to orchestrate 3 things.
- What your story is that connects you to the customer
- Where you tell it to drive traffic to the site
- How your landing page works when you get there
We often forget that a web page is just a step in a sales process - You need something that looks good - because it's image that sells - and it needs to be easy for the customer to make the purchase.
Web-site Marketing tools
You need to look at ways to maximize your ROI, turning your website into a lead generator that achieves RESULTS. The web is an ever changing world but you NEED to be able to make the most of it. If you don't, your competitors will. You need to be able to manage this set of activities.
We have a couple of free fact-sheets you can download. If you need more detail about how to use Google Ad-Words, blogging, on-line networking and other web 2.0 techniques to drive traffic to your site then you might like our Market On-Line! e-book. Priced at £17.65 you can buy it here
Another product worth a look is Planet Ocean's monthly newsletter "The Unfair Advantage". Updated every month it tells you all the tricks of the trade in Search Engine Optimisation. We use it all the time and highly recommend it.
Find out more about our ideas at our Blog "How to do Business"
Contact - For further details ring 0845 094 0407