how to do business


How to Plan and Grow your Business

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Learning to Learn


Getting a sustainable edge

In today's business world the only source of business advantage that's lasting is to learn faster than the competition. It's the basis of innovation - whether its aimed at creating new products or introducing new ways of working.

Most businesses find it difficult to manage change because they find it hard to spend the time needed to learn and embed the new skills needed to get the edge on their competitors.

The only way to do this is to embed it into your business planning.

We can help you create innovative ways of training your staff to deal with new issues. How to approach customers better for instance.

  • We've worked with PCWorld and O2 to help them qualify and sell better to small businesses.
  • We've worked with a major airline to help them recognised personality traits in customers.
  • We've helped builders improve internal branding and run awaydays for publishing companies.
  • And we've trained hundreds of people how to improve their online marketing.

More recently we've been using Senge's Learning Organisation methods to coach small businesses via our work as a Growth Accelerator coach.

Let's see what we can do for you.

The learning organisation - making it practical.

learning organisation diagram

Peter Senge in his seminal work, the fifth discipline identifies 5 components of a learning organisation as set out in the diagram above.

All of them need to be present. An effective business needs to unify head and heart, results and pattern, left and right brain activity. The leader has to walk the talk and conceptualise and explain her ideas - and propagate these activities as best they can in their organisations.

A key principle of effective delivery is systems thinking - generally we're quite poor at that in the UK. If people understand the POINT of the systems they work in and how they relate to company's purpose this becomes the basis of developing a shared vision. Continuous attention and action to these areas delivers the company's ability to learn as a team, to innovate and to transform the organisation and the people that work in it.

Acquiring and developing skills in line with the company's purpose makes the company responsive and lets it develop new products, systems and ways of engaging customers quicker than the competition.

This stakes out a real, first mover's advantage on the next wave of opportunity. Growing a company means getting on to successive waves faster than the competition.

What we can do for you

We can work with you to help you transform your business towards innovation because we understand how to use

  • Market and Product Research Techniques
  • Mental Models
  • The underlying psychology of communication and motivation
  • Advanced Training Techniques
  • Systems thinking

We run bespoke in house workshops and offer one to one consultancy. We offer tools to help you understand the psychology of motivation and learning and we can design bespoke training programmes for you. One tool you might particularly like is the BrainMap which will help you assess your style of thinking. More information here.

Contact us for more details on 0845 094 0407 or sign up for our newsletter .

A bit about me.

Dr Alan Rae

My name is Alan Rae. I've set up and run 4 companies since 1981 and now I'm chairman of our family horticultural business. I teach entrepreneurial marketing courses at a couple of business schools and give business advice to many small companies based on my own experiences and those of the many other companies I've worked with or done research for.

You can find out more about me here on this site , here on my own site, or on Linked-In.


View Alan Rae's profile on LinkedIn

Contact - To discuss how we can help with your business growth or marketing ring 0845 094 0407


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